Virtue

Virtue doesn’t like to be called a haircare company. They like to call themselves a “biotech company created to repair hair”. With their proprietary protein Alpha Keratin 60ku, they promise rejuvenation and repair with every wash.

Responsibilities: Art direction, principal design (digital & print)

Credits

Executive Creative Director: Colin Booth

Associate Creative Director: John DeGray

Senior Copywriter: Liz Furze

Content Creation/Photography: Joseph Rasch, Pippa Holliday