Hot Tools

We were tasked with creating a campaign that highlighted Hot Tools’ professional grade of styling tools, aptly named Hot Tools Professional. However, with their consumer-friendly price point, the goal of the campaign was to broaden the reach of this product beyond the professional zone, and prove to the consumer that you don’t need to pay soon prices to get salon results.

Concept Statement: Stylists have spent thousands of hours curling, straightening, and blowing out every type of hair under the sun using Hot Tools. They understand what it takes to craft a great look. So when we set out to create our next generation lineup of styling tools, we brought the collective knowledge of thousands of stylists together to help engineer the perfect hair tools to use at home. Their passion led us to one big discovery: design matters.

So we asked stylists what features at-home users need….and what they don’t. The result? Tools that make styling effortless. From built-in timers that vibrate to soft touch handles that allow you to harness the highest heat, Signature Series gives you the power to create the styles you love. These are not your average hair stylers. Hot Tools Signature Series was developed by professionals, for the people. 

Finally, for the first time, you can bring home salon-quality hair stylers, expertly re-imagined for every day.

Signature Series is more than just a means for great hair. Because great hair isn’t made, it’s designed. 

Credits

Executive Creative Director: Colin Booth

Associate Creative Director: Liz Furze

Senior Copywriter: Christine Campbell

Graphic Designer: Kayla Schroter

Content Creation/Photography: Joseph Rasch, Pippa Holliday